As the internet continues to integrate itself with more and more aspects of everyday life, the scope of its effects grows larger. Not only are the smallest details being assimilated into new technological forms, such as the creation of the Personal Digital Assistant or microchips in the collars of beloved house pets, but also extending to experiences that go beyond the individual. Moving away from the micro and embracing the macro, many multimedia enterprises tackle the issue of connecting people on a level beyond simple user-to-user interaction. Spanning space somewhere between the interactivity of the chatroom and the mass communication of television comes the concept of broadcasting video across the internet. Very few people ever thought that online video would ever become a staple part of internet life until unexpected enthusiasm surrounding a simple live concert broadcast over the internet, changed everything.